Vespa sells high-end Italian scooters in South Africa
Development, UI / UX, Digital marketing
They needed an overhaul of their local website: a refresh of the general look/feel and an updated UX execution to effectively showcase their products.
We used interactive prototyping, information architecture and wire framing to build the new look piece by piece. We considered the end-user, how best to showcase Vespa’s products and how to modernize the site in a way that was inline with the international, mother brand.
Vespa’s new website is vibrant, playful and easy to navigate. The wise use of the bright brand colours makes for a cheerful site and lively showcasing of their scooters.