Hammond PI

Hammond PI is a personal indemnity insurance company that’s part of the UK-based Correlation Group.


Hammond PI


Development, UI / UX



The Challenge

They needed a system that allows people to receive quotes and purchase personal indemnity insurance online. Our solution included applying their newly formed CI to the entire website and quote path. The creation of the quote path and online bind process was our main focus

The Process

The online quote and bind system was built from the ground up, as the main constituent of a conversion-focused website. Business analysts developed and mapped the logic around the system and instated business rules and processes for the project.

The UX and UI design phase included an overhaul of the website and a logical framework for the quote path process, using information architecture, user journey creation, wireframes and prototyping.

The web application for the quote path was custom built to solve for Hammond’s needs. This included integration with multiple third-party data systems and on-site payment processing.

The Result

A successful launch of Hammond’s new website and their first online quote-and-bind e-commerce system. Included in our solution was an internal-facing Hammond-specific dashboard for lead management and administration purposes.