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The psychology behind UX (and why you need it)

By: Cavalry Media | Found in: Digital Marketing

You’ll soon learn how you can employ UX to guide your audience along the path of your choice.

The digital divide in South Africa

By: Cavalry Media | Found in: Digital Marketing

Customer service in South Africa could use a little work.

How to write content for humans

By: Cavalry Media | Found in: Digital Marketing

It’s time to take a step back and think about how you want to get your message across.

The third wave is coming. But what does it mean for content?

By: Cavalry Media | Found in: Digital Marketing

On the cusp of the third wave, we’re about to face a whole host of new opportunities and challenges. Are you ready?

User Experience Will Ruin or Rule Your Conversions

By: Cavalry Media | Found in: Digital Marketing

Picture this: you’re carless and you need a ride. You open your Uber app and request a cab. Done. Now, imagine you had to input your credit card details every time you wanted a ride. Yuck.

Growth-driven Design — the New Frontier for Your Website

By: Cavalry Media | Found in: Digital Marketing

Commissioning a company website used to be a risky, time-consuming process. You’d pay an agency a hefty fee and receive a site in return. Here’s the problem: Often, by the time your site was complete, it would already be out-dated.

Your Content is a Waste of Time

By: Cavalry Media | Found in: Digital Marketing

When your consumers start selling your brand for you, pat yourself on the back. Getting to that point is no easy feat. It’ll never happen without a meaningful brand-audience connection. A tried-and-tested way of establishing one? Content marketing.

You Probably Need to Rewrite Your Website

By: Cavalry Media | Found in: Digital Marketing

When you think of refreshing your website, what’s the first thing that comes to mind? The overall look and feel, right? Have you ever considered sprucing up the copy? Probably not. That’s a mistake.

How Does Your Content Affect Consumers’ Buying Cycle?

By: Cavalry Media | Found in: Digital Marketing

With hordes of consumers in the market, each with a short attention span and too much content to pay attention to, the brands that earn loyalty and attention are those that add value and relevance by creating and publishing exceptional content.

Without UX, Ecommerce is Doomed

By: Cavalry Media | Found in: Digital Marketing

We all know why online shopping wins. But nothing ruins the experience of buying shoes from the comfort of your home faster than an invasive pop-up that demands your details. That right there is an example of a user experience (UX) gone bad.

Mobile Marketing is a South African Must

By: Cavalry Media | Found in: Digital Marketing

South Africans are cell phone obsessed. This addict-like behaviour is highly annoying for family and friends but it’s excellent news if you’re in business.

Your audience is a scale of how much impact you have.

Defining Your Audience is Vital for Effective Marketing

By: Cavalry Media | Found in:

We live in a connection economy. It's imperative that the what, when, where and how of your messaging is less about you and more about the person you want listening to it.

Performance media creates the stage for measurable and targeted online advertising.

Performance Media - What is it? Why is it valuable?

By: Cavalry Media | Found in: Digital Marketing

The performance media stable of tools and techniques ensures brands relevant, audience-facing advertising that drives leads, sales and website traffic.

Inter-agency collaboration is a mutually beneficial business opportunity.

Why Inter-Agency Collaboration Will Work For You

By: Cavalry Media | Found in: Digital Marketing

As a creative agency, partnering with a digital development team gives you the upper hand.