On the cusp of the third wave, we’re about to face a whole host of new opportunities and challenges. Are you ready?
Picture this: you’re carless and you need a ride. You open your Uber app and request a cab. Done. Now, imagine you had to input your credit card details every time you wanted a ride. Yuck.
Commissioning a company website used to be a risky, time-consuming process. You’d pay an agency a hefty fee and receive a site in return. Here’s the problem: Often, by the time your site was complete, it would already be out-dated.
When your consumers start selling your brand for you, pat yourself on the back. Getting to that point is no easy feat. It’ll never happen without a meaningful brand-audience connection. A tried-and-tested way of establishing one? Content marketing.
With hordes of consumers in the market, each with a short attention span and too much content to pay attention to, the brands that earn loyalty and attention are those that add value and relevance by creating and publishing exceptional content.
We all know why online shopping wins. But nothing ruins the experience of buying shoes from the comfort of your home faster than an invasive pop-up that demands your details. That right there is an example of a user experience (UX) gone bad.
We live in a connection economy. It's imperative that the what, when, where and how of your messaging is less about you and more about the person you want listening to it.
The performance media stable of tools and techniques ensures brands relevant, audience-facing advertising that drives leads, sales and website traffic.
Not all content marketing channels are created equally. Choose the right platforms.
Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information.